How to engage your audience on social media? Tips for personal trainers

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It is extremely important for personal trainers to engage their audience on social media for their brand promotion. As much as you will keep reminding your audience about yourself and your services, the chances for them hiring you will be increased. Apart from this, the algorithms of social media platforms are designed like this that as much as you will continue to engage them, there are more chances for you to get more audience and ultimately more clients.

We would recommend personal trainers some tips so that they can engage their clients well.

Identify your goals for social media platforms

Before starting your branding on social media platforms, make sure that you have a specific and clear goal in your mind. Even if you set a goal like I will gain maximum clients in the coming month makes it a general goal. You should be specific in goal setting with a specific number. Ensure that your goals are measurable so that you can easily keep an eye on and track progress. An important thing that must be considered while setting a goal is that you must be realistic in setting your goals. It would be a bad idea to think of gaining 1 million followers on Instagram in your first month.

Select the best platforms

Not every platform is good for every business, and each has its pros and cons. You must consider only the trending websites and think of spending your energy only on those platforms. Considering the popularity of platforms and their trends in 2021, we are sure that FaceBook, Instagram, and YouTube are the marketplaces where you can get potential platforms. Snapchat is another trending platform, and you can see many personal trainers making clients there.

Targeted audience

It would be best if you had a targeted audience that is really interested in hiring you or buying your services. You must not get the audience interested in getting your services than an audience interested in buying clothes. You must need to identify your audience and keep them engaged in your content.

Deliver Consistently

Uploading content on social media is key. You must devise creative ways to upload your content; otherwise, it will look spam, and people may consider you fake. Being a personal trainer, you can ask your audience to tell you about their problems. You then can suggest solutions to their problems, and this is how you can impress them with your knowledge and expertise.

Measure your results

As we mentioned above, try setting measurable goals. For example, “I will try to get three clients in the first month of my career”. This is a measurable goal, and at the end of the month, you can track your progress. If you spend a lot of energy and effort in running your social media accounts, try to measure the progress of those accounts. Note down at the end of the month how many followers, likes, and comments you have achieved at the end of the month. In this way, it will give you an idea of what type of content your audience likes the most, and you can prepare your content strategy according to that. Many social media platforms have built-in analytical tools to check your accounts' growth and audience engagement.

Post testimonials of your clients

It is always the best strategy to post the testimonials of your clients. In this way, your audience will acknowledge your expertise, and they will like to hire your services. It increases the credibility and your loyalty to your customers. Make others know how much your clients like your service and why they recommend your service to others. Post Strategically Sometimes, when you don’t have anything to post, and other times you have a lot of content to post. But posting your content following a strategy will always be useful and can benefit you for a longer time. Decide and make a plan for what you will post on a weekly basis. Always show them a positive attitude and make them think positively. Motivate them to start physical activities and take care of their bones and get into shape. Don’t give up! Never give up on your dreams. If the profession as a personal trainer is your passion, let it prevail in your daily life routine and make it your habit. The process could be difficult and long, but in the end, it is worth waiting. FitLab can help you in managing your clients on a digital platform. Therefore, half of your headache will all be ours. Try our free version today, and you will never regret it. See you on the other side!


Written by FitLab team

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