Fitness business trends in 2020

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Online Training
As we set foot in 2020, life came to an uncertain crossroad. A pandemic came and turned the lifecycle upside down. All of the health standards changed overnight. Everyone has to stay at home and work from home. Life has been locked down and isolated. The free birds are captured. There is no room for outdoor meet-ups.

So what about fitness-conscious people? What will happen to their routine?

When we talk about business and the economy, it is the thing that is most influenced by the pandemic attack. This scenario set new trends for business as well as health. Covid-19 led modern technology to govern the world. It proved to be a blessing in disguise.

It was a massive challenge for the fitness industry to encounter the whole scenario gracefully. They had to introduce new methods of workout while considering the precautions of Covid-19. So here are the top trends that are governing the fitness industry in 2020.

Home Workout

Though it is not a new trend, innovations lead the fitness industry up to the next level by adding indoor fitness technology. A variety of applications are available to teach you to work out at home on your own. Thanks to modern technology that there are live, on-demand classes and remote personal training services. For many of the people it can be a little difficult to manage in the beginning, so we suggest using fitness program design software.

(Read till the end to get the idea what it is)

Fitness trackers and wearables

Technology has made it easy to track your fitness in this trauma period. It is the time when almost all the hospitals are reserved for Covid patients. So need of the hour was to introduce self-assessment instruments. GPS, barometric altimeters, optical heart rate monitors, bioimpedance sensors are some of the hardware-based fitness tracking apps that lead the world to the next level of self-awareness.

Wearable technology includes smartwatches, HR monitors. These devices track the HR, body temperature, sitting time, sleep time, and a lot of other conditions of man’s body. Skin temperature sensors help to be aware of everybody's body temperature before meet-ups in this period of the pandemic.

High-tech workout equipment

Smart workout equipment has made everyone able to be fit just like an athlete. Smart fitness device mirror launches one-to-one personal training.

Peloton Tread, even without the smart capabilities, would be an incredibly high-quality treadmill.

Tonal is designed for strength training and has coached everybody and every muscle with up to 200 pounds of resistance built-in.

If you want a few good rounds of punching at home, a smart home boxing system called FightCamp Gym might be the perfect thing to go with.

Technology is evolving so quickly. If you want to be on the list of top-rated business people, you must be updated technologically. Revenue in the Fitness segment is projected to reach US$22,537m in 2020.

Nutrition:

Whenever we talk about fitness, we can’t ignore the nutrition side.

A few years ago, there was a time when meat was thought to be the key to good health. Everyone was said to eat meat to live a healthy life. Even meat was the most expensive food item due to its value. Now, a Plant-based diet is on-trend. It is common to hear from celebrities and athletes that they are following the plant-based diet plan.

"From the ground up" is a documentary film about plant-based athletes. It follows a quote, ”THE FOOD IS WHO WE ARE”. Here, ”plant-based” does not mean excluding the meat totally from your life. It only leads to a healthier diet plan, including more vegetables.

DNA testing

With the advancement of technology, we have now become able to maintain our health and fitness state by DNA testing. Genetic diseases are now curable by genome mapping. Everyone from workout devotees to casual gym-goers is trying to grasp better their genetic makeup and how it relates to their performance and proficiencies.

DNA testing leads to awareness about our hormonal diseases. With DNA testing, we have come to know which hormones prevent us from burning fat and all the details about our physiology that influences our fitness level. It means we will be able to get workout suggestions that will overcome whatever has been holding us back.

Fitness industry: A need of the hour

There are many advantages of modern technology; there are a few disadvantages, such as it has made people lazy and lethargic. Therefore, there was a need of an initiative such as “Exercise is medicine”. It is a global health initiative that encourages the modern man to avail of the fitness facilities made by the entire fitness industry.

In a nutshell, whatever the latest fitness industry trends are, their primary motive is to provide convenience to the bored and loose-hearted people of this pandemic world.


Written by FitLab team

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